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        • Leon Wolfe Park
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      • Boatyard Beach Bash
      • Bourbon Bowties Cigars
      • C.R.A.B Cup
      • Crab Feast
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      • US Powerboat Show
      • US Sailboat Show
      • Waterfowl Festival
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      • Halloween
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      • Anne Arundel County Fair
      • Art in the Park
      • Beer & Wine Festivals
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      • Homestead Gardens Fall Festival
      • Kegs and Corks
      • Maryland Seafood Festival
      • Renaissance Festival
      • West Annapolis Oktoberfest
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      • Annapolis Summer Garden Theatre
      • AA Medical Center Farmers Market
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        • Annapolis Farmers Market
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      • 2017 Farmers Market Guide
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      • Annapolis Town Center Concerts
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Blog

You know, I didn't think I had a lot to say, but apparently I might!!  :-)

The Importance of Staging

4/4/2017

1 Comment

 

Staging a home for sale is not a new concept, but it is a practice that has gained steam with our more challenging market. I see many home sellers confuse staging with decorating and consequently resisting the process and the recommendations of the staging professional. But the reality is that the moment you commit to marketing your home for sale, you need to commit to transforming your home into a place that potential buyers can easily picture as their home. This means that you need to be prepared to emotionally detach. 

Your home speaks to you, but what is it saying to your potential buyer? Most sellers we encounter tend to take the staging process personally, and this is precisely the point. Our homes are personal, yet how we live is not how we sell. Our homes represent who we are; they are life-sized memory books of our travels, they trumpet our likes, our dislikes and our beliefs. They showcase our stuff -- all that stuff we have accumulated over time that speaks to us. The goal of staging is to make the home speak to everyone else, in a compelling and positive way. 

Buyers tend to label the homes they see, as do agents. So, you can either be the “house with the beautiful arched doorways” or the “house with the Elvis throw rug and a bunch of office furniture where the dining room should be.”  Both evoke emotional reactions, but unless the buyer is one who spends his annual vacations at Graceland, you will be far better served by eliminating distractions. 

Clutter is just another perpetrator of distraction. More importantly, though, your clutter may be sending a message that you don’t have enough space. My own kitchen counter top is at this moment permanent home to a toaster, a toaster oven, a coffee pot, a canister of utensils and a bowl of random items of fruit origin, the latter living out their golden years in a decorative bowl. This arrangement (except for the brown bananas) is functional, but to another person it might suggest I lack the cabinet space to properly store these everyday items. And, if I'm hoping that this other person will buy my home, I need to clean up my act. 

The primary goal of staging is not to transform your home into the eighth wonder of the world. For most of us, this simply isn’t realistic. Rather, the best stagers will work with what you have, rearranging and reallocating all of your belongings, in order to present the property in its best light. Sometimes this means reallocating some of those belongings to the garage.  Too often the tendency is take the process personally, but you shouldn’t. Staging is not a do-it-yourself sport, and only a third party specialist can bring the neutrality and objectivity needed to accomplish the goal.  You may interpret the message that your favorite painting would look much better above the fireplace -- in your neighbor’s house -- as an indictment on your style and tastes. OK, maybe it is, but most likely it is not. Rather, it is probably the stager’s attempt to ensure that your appointments don’t upstage the home itself. That’s his/her job. 

Make no mistake -- professional staging is an inconvenience. Your daily routine will be turned, at least temporarily, on its head. And it can be unsettling as you watch your life rearranged to suit the tastes of others. But if selling your home in the shortest amount of time and for the most money is your goal, it is precisely those "others” who should be your focus. 
​
Thank you to HGTV for its insightful take on the Benefits of Staging

1 Comment
Thai Illinois link
2/11/2021 05:32:00 am

Thank youu for being you

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    Author

    My name is Susanne Kneeland and I'm an Associate Broker for Long and Foster in Eastport Annapolis. I'm a wife, a mother of 2, and to 2 furbabies, a dog Maggie and a cat Marty

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